Let’s tap into market growth potential, how brands can reach the market effectively, and understand the consumer.
BRAND > RETAIL
The retail industry faces a confronting challenge, and that is how to balance expansion with precision.
The opportunity for leveraging this is undeniable – rife competition (in both brand, agency/manufacturer), and its emerging markets that offer an untapped potential.
Whilst established brands and retailers exist to be the loudest in the room, smaller brands are seeking space in the market.
For brand owners, deputy heads, managers and exec teams – if they don’t leverage their position properly with a clear direction to market, understand their consumer, and lack that retail exposure then a lot of their decisions for market entry will become guesswork – and that for one is a huge risk – an expensive one at that!
THE IMPORTANT STUFF
Brands should be leveraging their primary consumer research, and with that, they’ll be able to definitively outline those critical questions, such as:
→ Who is my customer base?
→ Are we D2C or B2B?
→ When, and where should we expand?
→ Who are my competitors?
→ What is the competitive landscape?
→ Is there a consumer preference shift between regions?
→ How do we cope with little or enormous demand?
These answers will be the foundation of your business moving forward with confidence.
THE FINAL QUESTION
Once your strategy, product line, call-to-action and all the retail approval plans are in place to get your brand to market, ready to hit the shop-floor shelves – the final question to ask yourself is:
→ Who can support my in-store drive, point of sale and display activation?
Finding a collaborative partner to support your retail display needs will be your best investment.