A gondola end display is a great way to promote products in a retail environment for seasonal events, launches or special offers. As the most shopped area of the store behind the power aisle, gondola ends are highly versatile, making them the perfect choice for a huge range of products.
Investing in this display space can be costly, so you’ll want to ensure you do everything you can to maximise the potential of your campaign during its temporary lifespan in-store.
We look at 3 ways that you can disrupt the shopper journey and maximise your gondola end to help get your products…
Think bright, think contrast! Colour is one of the easiest ways to draw shopper attention in a retail store environment.
To make colour work for you, you might have to start thinking a little outside the box, or outside of your brand guidelines at least. If your product is dominating in one colour, create visual impact using another colour so that your products don’t get lost in translation.
The boundaries of retail point of sale are open, so you can get super creative when it comes to creating gondola end retail displays that really knock your socks off. Think headers, fins, floor graphics and everything in-between.
Point of sale shouldn’t be boring and if you’re working with a creative display partner, they’ll be able to help you come up with some ideas on how you can maximise the opportunity.
Change the format
Again, this is about thinking outside the box. Changing the way you display a product can dramatically change how noticeable it is in-store. Question the method… Does your product need to be on a shelf? Can you display it differently?
Here’s some examples of impactful gondola end displays. Images courtesy of POPAI UK & Ireland
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