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WHSmith – Multi-purpose Retail FSDU

WHSmith tasked us with designing a versatile Freestanding Display Unit that could be used time and time again for different in-store promotions, or to use for brand displays.

They asked us to come up with a display that would allow for different configurations to display products on shelves, eurohooks or a combination of both, allow interchangeable graphics and fit within a certain size spec to avoid costly stocking.

We designed a robust, metal FSDU that featured adjustable and tiltable shelving and a back panel for eurohooks to be implemented for hanging displays. The display also featured a graphics kit to allow for promotions to be changed quickly and easily by in-store staff.

We supplied a number of units to the client with FSDUs prepped, branded and ready for in-store rollout. These included FSDU displays for Lego, Shuffle and Lindt.

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