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Virgin Pure – Water Challenge Pop-Up

Virgin Pure asked us to give their existing retail pop-up a face-lift to bring it more in line with their brand and offer an improved customer experience by incorporating interactive elements.

They provided us with some initial ideas on the desired look and feel for the final design and also invited us to see how their existing pop-up was being used. This gave our team some valuable insight that helped create a solution that was not only striking, but practical too.

We created a kit of parts that would clad to the existing structure which featured, bright eye-catching branding, interactive screens and illuminated counters to draw passer attention and maximise presence whilst hiding cables and water connections inside.

All materials and processes had to be fire-rated and adhere to the shopping centre’s regulations, so we supplied a comprehensive pack including our designs, technical drawings, material certificates and Health & Safety documents for approval before beginning manufacturing and installation.

The client was so pleased with the result they then commissioned us to take care of other pop-up activations at other shopping centre.

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