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Lily’s Kitchen – Doggy Dentist Store Takeover

Following the success of the ‘House of Treats’ pop-up in October 2019, Lily’s Kitchen asked us to help them create another spectacular experiential campaign to launch their new Woofbrush range.

Taking place in London’s Notting Hill in February 2020, ‘Doggy Dentist’ was to be a fun and friendly environment for dogs and their owners to visit whilst raising awareness of their new product range.

The concept was broken down into three key areas of engagement; a reception and waiting area with games for doggos and interactive educational pods for owners, a doggy dental health check area and finally a photobooth for each pooch to show off their Hollywoof smile.

We worked closely with the Lily’s Kitchen team to survey the site and help them work on the store creative.

We decked out the space with colourful graphics, custom made furniture and specially sourced props creating a temporary experiential retail environment that looked fun, quirky and simply stunning.

The short store takeover went viral on social media and received great reports from local press. London’s lifestyle blog said “From the moment you spot the Doggy Dentist on Westbourne Grove, you know this is going to be a dentist experience like no other” 



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