Brewers – Albany Paint Display
Looking to increase awareness of their Albany brand paint range, Brewers asked us to come up with a new kit of parts retail display that could be used across their retail estate. With the aim to drive new sales, the brand wanted to expand a 1-metre in-store display to 3-metres, using a display system that could be easily installed by store staff.
We created a prototype that was implemented into a select number of stores for testing, to see how customers interacted with the display. Due to the different retail environment offered at each Brewers store, we also developed the display so that it could be adapted to fit within the retail space available at each location using adjustable fixing mechanisms.
The team at Brewers were thrilled by the results of the in-store prototypes and have now implemented the display into 20 stores for further testing with the plan to roll these out across their entire retail estate.
Max Carrington, Head of Creative at Brewers said “We needed a means of fixing the background panels to the existing in-store slatwall. Three Point came up with a simple staggered slot which would locate on a bespoke bracket. The bracket simply slotted in to the slatwall.
We went through a few prototypes with Three Point before arriving at the latest solution, which is currently being tested in stores, prior to a staggered roll out to the whole network of 180 stores. Working with Three Point was very easy. The management of the project was thorough and efficient, and the design solutions offered were thoughtful and on brief. In practice the branches have found the kit easy and quick to install. The initial response from stores is very enthusiastic.”