Zooki: The Boots Live Experience
We were thrilled to collaborate once again with the Zooki team, this time to elevate their presence at their Boots Live Conference, hosted at the Boots HQ in Liverpool.
The goal of this three-day activation was clear: To create an immersive, high-impact space that allowed the Boots team to engage directly with the Zooki brand. By facilitating hands-on product testing and face-to-face interaction, the objective was to foster deeper product knowledge and excitement within the Boots team.
Because this was a temporary, high-traffic activation, making a memorable first impression was vital to cutting through the noise.
To meet these requirements, we delivered a comprehensive, end-to-end service, encompassing the design, development, value engineering, manufacturing, printing, vinyl wrapping, delivery, and installation of a bespoke circular tasting station.
The stand was engineered with several key functional and aesthetic features:
1) Architectural design: The unit features a distinctive overhead canopy supported by four sleek chrome poles, which are securely bolted to the main circular countertop to ensure stability throughout the event.
2) Operational efficiency: Recognising the need for a seamless workflow, the station includes internal shelving to keep the brand’s back-stock neatly organized and accessible.
3) Seamless access: The rear of the stand is designed with an open-entry point, allowing the Zooki team to move in and out of the workspace with ease during busy periods.
As seen in the photos – the branding is vibrant and eye-catching, perfectly communicating the product’s benefits to passersby.
The interior view demonstrates the practical layout, highlighting how the shelving and central access point allow for efficient product management while maintaining a professional and uncluttered aesthetic.
We were also super pleased to see them feature the Spin To Win wheel which we did for them on one of their previous activations – it was a great way to entice footfall and get involved!
By combining high-end design with practical, real-world utility, we provided Zooki with a standout centrepiece.
This installation not only commanded attention in the busy venue but also ensured the brand could facilitate a professional, efficient, and memorable tasting experience for every member of the Boots team who stopped by.
Your Zooki were thrilled with the activation, and we look forward to our continued collaboration!