Three's Company - Coffee House
Giant Coffee Cup
Three’s Company, operating as CoffeeHouse, needed a distinctive, high-impact marketing asset to significantly boost visibility, capture passing traffic, and convert curiosity into customer footfall.
Building on our proven track record of creating iconic giant product factices for leading brands like Costa Coffee, Tim Horton’s, and Warren’s Bakery – we delivered a bespoke solution that transformed their forecourt presence.
In the competitive “on the go” coffee market, simple signage often fails to cut through the noise. CoffeeHouse required a permanent, 24/7 visual beacon that would:
1. Stop traffic: Attract the attention of drivers and pedestrians from a distance.
2. Reinforce branding: Clearly communicate the core “CoffeeHouse on the go” message.
3. Drive footfall: Directly influence customers to pull into the forecourt and enter the store.
Our solution – pioneering product factice
We designed, manufactured, and delivered a towering, high-fidelity replica of the “CoffeeHouse on the go” takeaway cup. This giant factice served as a powerful, 3D advertisement, impossible to ignore.
Execution & design highlights
1. Iconic design: The factice meticulously replicates the brand’s signature matte black cup, featuring the prominent “CoffeeHouse on the go” logo
2. Strategic messaging: A vibrant yellow sign component, echoing the brand’s identity, is positioned atop the cup, proclaiming the commitment to quality with the slogan, “Crafted for the journey.
3. Prime placement: The unit was installed sitting proudly in front of the store, maximizing its visibility from the main thoroughfare, and clearly guiding customers toward the entrance
4. Durability and presence: Constructed with robust materials, the unit is designed for permanent outdoor display, ensuring longevity and consistent brand exposure through all weather conditions.
The deployment of the giant coffee cup factice immediately solidified its role as a local landmark and a powerful marketing tool. Sitting proudly in front of their store, the cup is capturing passers-by attention, and creating further footfall into store.
By creating a unique and memorable visual moment, the giant cup factice achieves exactly what traditional signage cannot: it provides a physical, larger-than-life representation of the product, fostering a moment of recognition and prompting the desired action – to stop for a coffee.
This project reaffirms the effectiveness of product factices as a powerful driver of brand recognition and retail conversions.
Have a giant coffee cup or product factice in mind, and need our support?
Contact our team today – info@threepd.co.uk