Superfi
Storefront Rebrand
We had the pleasure of collaborating with the Superfi team on a striking external branding upgrade as part of their new store revamp.
Our mission was to increase visibility, attract foot traffic, and elevate their high-street presence in a way that reflects their modern retail direction.
This exterior rebrand was more than just a visual refresh – it was a strategic move to enhance shopper engagement and position Superfi as a standout destination for tech and audio enthusiasts.
Our approach was to bring this vision to life. With this, we were able to handle the end-to-end execution of their external signage, combining:
Precision manufacturing – using durable, high-quality materials
Laser-cut lettering – for crisp, modern typography
Integrated illumination – to ensure the brand shines – day or night
Our team worked closely on the detail to align with the brand aesthetic – supporting their store layout, and to enhance the customer experience they envisioned.
The finalised result is a sleek, bold exterior that not only commands attention on the high street but also reinforces Superfi’s commitment to quality and innovation. The illuminated laser-cut signage adds a premium touch and improves visibility during both daytime and evening trading hours.
This project reflects how strong branding, when executed well, can truly transform a physical retail space into a magnet for new and returning customers.