Shell, Panolin
Exhibition Stand
We were asked to design, manufacture and install an exhibition stand to showcase the Shell Lubricants range at Hillhead 2024. Set in the stunning Hillhead Quarry in Derbyshire the event showcases the very best in excavation and mining products and services and was perfect for Shell to promote their range of oils, with a particular focus on their environmentally considerate PANOLIN range.
Our objectives were to:
1) Represent the Shell PANOLIN brand with high-end materials and finishes
2) Create an engaging space that encourages visitor interaction and product discovery.
3) Enable secure, flexible use of digital technology.
4) Integrate Shell’s bold branding while ensuring the structure is reusable and modular.
Design & build features
- Main Construction:
All core units were crafted using 18mm White Gloss MFMFC (Melamine Faced Medium Density Fibreboard) laminate. This choice ensured durability, high-end finish, and easy maintenance – perfectly aligned with Shell’s premium brand identity. - Technology Integration:
– Two mounted TVs were integrated into the stand structure, featuring updateable digital content for real-time marketing adaptability.
– iPads with system access were securely integrated into the space, supported by concealed security cabling for safe, reliable use. - Counter Units:
– Two custom counter units were developed, fully moveable for layout flexibility.
– Each counter was internally fitted for storage functionality, maximizing utility in a minimal footprint.
– Secure iPad docks and cable management systems were built-in to support demonstrations and data collection on-site. - Graphics & Branding:
– Illuminated tension fabric graphics delivered striking, high-impact visuals and ensured the Shell PANOLIN messaging was both vibrant and visible from a distance.
– Graphic panelled areas provided space for both lifestyle and technical imagery, reinforcing Shell’s messaging: “More Industry. Less Impact.” and “Keeping Your Business Unstoppable.”
The final exhibition stand was a highly functional and visually compelling brand space. It facilitated engaging interactions with attendees, clearly communicated Shell’s sustainability-driven product line.
Feedback from Shell representatives and event attendees was overwhelmingly positive, with specific praise for the professional look, smart technology integration, and strong visual storytelling.