Shell Helix
Oil Hero Stand
Three Point worked on an in-store promotion for Shell Helix motor oil.
As a Ferrari Premium Partner, Shell needed a standout retail presence that aligned with both the premium nature of their product and the technical excellence of Formula 1 performance.
Our task was to design and deploy a visually compelling, brand-led point-of-sale display, seamlessly integrated into existing store shelving, while capturing the attention of everyday motorists and motorsport fans alike.
Our objectives were to:
1. Increase visibility and sales of Shell Helix Ultra oil products.
2. Communicate Shell’s technical partnership with Scuderia Ferrari.
3. Create consistent and scalable POS units for a nationwide retail rollout.
4. Ensure the units are robust, easily installed, and compliant with retailer standards.
Design & execution highlights:
Premium brand messaging
– The focal point of the display features Shell Helix Ultra branding alongside Scuderia Ferrari ambassador imagery, including the bold statement:
“Shell Helix is used by Scuderia Ferrari. You can use it too.”
– Eye-catching Ferrari red back panels reinforce brand identity and immediately stand out within the retail environment.
Integrated product merchandising
– Displays were designed to seamlessly integrate with standard store shelving while directing attention to Shell Helix product variants.
– Tiered shelving and well-organized facing ensure clear product visibility and encourage shopper engagement.
Smart informational touchpoints
– QR-coded callouts and printed product education cards offer further detail on oil selection, driving digital engagement while aiding in customer decision-making.
– Key messaging such as “Made from natural gas” and “Designed for ultimate engine performance” is used to support on-shelf conversion.
Efficient rollout
– POS units were pre-measured and modular, ensuring quick setup by in-store staff or regional installers.
– Materials were selected for durability and cost-efficiency while upholding Shell’s premium appearance.
The in-store Shell Helix display campaign successfully captured attention, delivered clear messaging, and created a premium brand presence within a high-traffic retail environment.
Retail staff reported increased shopper interest, while Shell noted a measurable uplift in sales performance during the campaign period. The partnership with Ferrari proved to be a powerful association, strengthening Shell’s position as a high-performance oil brand.
We look forward to helping the brand again in the near future.
Are you looking for a retail display partner? Contact our team today – info@threepd.co.uk