Shakedown Dough Club Pizza
Giant Cup
We continue to collaborate with Shakedown on a range of their POS, but this time we designed something fun, oversized, and instantly Instagrammable for Dough Club’s product launch. The goal was to embody the playful, indulgent energy of the brand while ensuring the piece could be easily transported, durable for repeated activations, and safe for public spaces.
Drawing on our growing reputation as pioneers in large-scale experiential builds, we conceptualized a giant milkshake cup factice – a striking 3D installation designed to replicate Dough Club’s signature branding in a bold, tactile form.
– Design: We recreated the Dough Club aesthetic at scale, translating their bold red, white, and blue branding into a towering, hyper-realistic milkshake cup.
– Engineering: Built with lightweight yet sturdy materials, the cup was designed for mobility, mounted on lockable caster wheels for quick setup and repositioning during activations.
– Finishing touches: High-quality vinyl graphics and a precision-engineered lid added the finishing touches – ensuring the piece looked both authentic and attention-grabbing from every angle.
The giant cup debuted at Dough Club’s launch through Shakedown’s activation campaign. Placed in high-footfall city locations, it became an instant photo magnet – enticing passersby to engage, snap, and share across social media.
Shakedown incorporated behind-the-scenes videos and lifestyle clips of the activation into their social campaigns, amplifying the visibility of both Dough Club and the installation itself.
Watch the video here
Results & impact –
– High engagement: The giant cup became a focal point of the launch, drawing large crowds and social shares.
– Social reach: Shakedown’s video content featuring the activation performed strongly across their social channels, driving excitement and awareness.
– Brand differentiation: The playful, larger-than-life design reinforced Dough Club’s identity as a fun, fresh, and bold new player in the food scene.
After this project, Shakedown solidified their reputation for creative, high-energy activations. By continuing to innovate at the point of sale with immersive props and installations, they’ve proven that experiential design can be both strategic and shareable.
We’re proud to have partnered with them once again to turn a simple milkshake into a show-stopping statement piece – the kind of design that makes brands impossible to ignore.