Rollover Hotdogs
Wembley Arena takeover
London Wembley Transformation: From functional to formidable
The Wembley Arena is synonymous with high-energy crowds and intense footfall. Rollover recognised that their existing concession zones – while functional – featured a dated yellow design that lacked the premium impact required to truly capture the attention of thousands of hungry fans passing by. In total, Rollover took over 4 kiosk areas from pre-existing food to go providers.
The goal was to transform a standard carcass zone into a captivating, high-end food destination that heightened brand presence and drove customer engagement.
Using our one-stop-shop service, Three Point managed the entire lifecycle of the revamp – taking the project from initial design and development through to manufacturing and installation.
– Bespoke Manufacturing & cladding: We moved away from the original yellow vinyl look (see Before below left) to a sophisticated, dark-themed aesthetic (see After below right). We utilised custom panels and cladding to completely hide the dated structure, creating a sleek, modern finish.
– 3D visual impact: To ensure the station was visible from across the crowded concourse, we manufactured and installed three-dimensional lettering. The “Hot Dogs” signage stands proud of the bulkhead, catching the light and acting as a clear beacon for customers.
– Brand refinement: The new black-and-gold colour palette, paired with high-quality food photography and “The Hotdog Has Been Topped” messaging, transformed the zone into a premium “destination” rather than just a quick-stop counter.
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- BEFORE
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- AFTER
Our Three Point advantage
Because we handle print, development, and manufacturing in-house, we were able to guarantee a seamless transition that respected the arena’s tight operational windows.
– Timely delivery: We met the strict installation deadlines required by a major UK arena.
– Budget management: By managing the entire process under one roof, we ensured the project stayed strictly within budget without compromising on the quality of the bespoke elements.
– Durability: Every panel and piece of signage was engineered to withstand the rigors of a high-traffic venue while maintaining its “opening day” look.
The result is a customer-centric food destination that perfectly represents the modern Rollover brand. By combining bespoke manufacturing with strategic design, Three Point has helped Rollover turn a simple service point into a high-impact brand asset.
We look forward to our continued partnership with Rollover on future projects.