New Modular Wall Bay System
Exeter Store Case Study
Rieker wanted us to design and develop a new concept for an innovative modular wall bay system intended for use in their retail spaces going forward. The objective was to create a flexible, visually striking instore display ecosystem that delivers maximum versatility while maintaining brand consistency.
The first store was completed and delivered fully on time and within budget. Following the success of this initial installation, this new style of modular furniture is planned for implementation across various upcoming retail locations.
Project scope & deliverables
– Modular wall bay system concept & production: Full design, engineering, and manufacture of a standardized frame architecture with adaptable display components.
– Integrated store graphics & lighting: Production and installation of stretched fabric lightboxes mounted on wall bays.
What makes the furniture Modular?
While every wall bay shares the same frame structure, each unit can be customised and reconfigured to achieve a distinct look and functional layout tailored to specific requirements:
Versatile bay configurations: Any single bay can be easily adapted into various dedicated styles, including:
– Shelf wall bays: Standard multi-tiered display configurations.
– Sports wall bays: Dynamic arrangements optimized for athletic footwear and gear.
– Centrepiece bays: Feature units enhanced with illuminated header logos and a semi-circle base plinth.
– Half-box frame bays: Insertable floating display boxes for targeted product stories.
Integrated illumination: Optional LED backlighting and shelf illumination available per individual bay.
Customizable shelving: Adjustable bracket systems designed to seamlessly support both metal and glass shelves in varying quantities.
Key innovations & materials
– One bay frame design with multiple display configurations
– Effortless graphics & component Swaps: Designed easy-to-remove illuminated headers, logos, and half-box frames, allowing store staff to update seasonal branding and campaign graphics quickly and efficiently.
– Flexible shelf bracketing: Universal bracket design engineered to hold either metal or glass shelves depending on requirements.
– Customisable finishes: Base plinths and shelf colours can be easily updated as required.
Materials & fabrication
– Structural & display frame: Precision-engineered Metal and MR/MF/MDF finishes.
– Visuals & accent features: Premium stretch tension graphics, LED illumination, and robust PETG elements.
Delivery & future rollout
By building flexibility into the bay display mechanism, the client achieved a future-proof retail display solution that reduces long-term fit-out costs while keeping in-store marketing fresh and agile. The project was successfully executed on schedule and within budget, establishing a new design standard for the brand’s future retail space activations.
The project was successfully executed on schedule and within
We look forward to our continued collaboration with the Rieker team.
