Virtue Drinks
Counter Display Unit
The ultimate impulse buy soltuion.
We collaborated with Refresh Brands on their Virtue Drinks line to design, develop, print, manufacture, and deliver a bespoke counter display unit specifically for their electrolyte product line.
As the health and wellness category continues to experience rapid growth, the objective was to create a solution that ensures the brand stands out in a competitive retail environment.
The challenge was that Virtue Drinks required a compact yet high-impact merchandising tool capable of securing placement in diverse retail sectors, including independent stores, convenience shops, and major retail outlets.
The unit needed to represent the brand’s premium identity while fitting into the limited “impulse buy” space typically found at checkout counters.
Our solution was to develop a sleek, minimalist CDU that maximizes brand presence through a small footprint.
Those key areas covered:
– Design & Development: The unit features a deep-set tray to house multiple flavour sachets securely, paired with a high-profile backer for maximum vertical visibility.
– Strategic messaging: We utilised clean, bold typography and high-contrast printing to highlight key product benefits: “Level up your hydration, 2540mg Electrolytes, All 6 Electrolytes,” and “Immunity Support”.
– Structural integrity: Manufactured for durability in high-traffic areas, the display provides Virtue Drinks with key visibility in secondary locations where larger floor units may not be viable.
By providing an end-to-end service – from initial concept to final delivery – we helped Virtue Drinks capture the attention of health-conscious consumers at the point of purchase.
This display proves that a small footprint can still deliver a powerful brand message and drive significant visibility across multiple retail channels.
We look forward to our continued collaboration with Virtue Drinks.