Paris Baguette

Giant Branded Coffee Cup

Creating a Brand Icon for Paris Baguette

We collaborated with Paris Baguette to produce a bespoke giant coffee cup factice – designed and manufactured to elevate the physical presence of the Paris Baguette brand across high-traffic retail, cafe and exhibition environments.

Paris Baguette sought a unique, high-impact Point of Sale asset that would serve multiple functions:
– Brand landmark: Create an unmistakable visual anchor for new store openings.
– Versatile utility: Function as both a decorative factice and a practical poseur-style networking table.
– Engagement: Stop foot traffic and encourage social shareable moments to increase brand recall and impulse purchasing.

Concept to craft, our team managed the full lifecycle of this project, ensuring the iconic Paris Baguette aesthetic was translated into a durable, large-scale physical form.
– Design & Development: We engineered the cup’s proportions to be larger than life while maintaining the elegant, clean lines of the brand’s actual takeaway cups.
– Manufacturing: The unit was built to be robust enough for high-traffic retail environments (Westfield and South Bank, London) and portable enough for international exhibitions.
– Print & Finish: Utilising high-fidelity printing, we applied the signature logo and branding to the cup’s body, ensuring the blue and white palette remained crisp and professional, and visible from afar.

The results were a multi-venue success!

The giant coffee cup proved to be a versatile workhorse for the brand, featuring prominently in three major activations:
– Westfield London, White City – Grand opening centrepiece for the new bakery café.
– The British & International Franchise Exhibition – A high-profile poseur table for networking and franchise lead generation.
– South Bank, London – Street-level engagement for the brand’s latest flagship expansion.