Nike - JD XTR Air Zoom Pegasus
Store Display and Fixtures
We collaborated with the Nike team on their XTR Air Zoom Pegasus launch in JD.
The vision was to develop, project manage, manufacture, deliver and install a range of POS and 3D product zones that popped with colour and glorified the product launch. With the use of vibrant neon colours, illuminated acrylic base mounts, contemporary cladding, a myriad of textures and materials – it allowed certain areas of the store to stand out and guide the shopping experience to the product launch effectively.
Point of sale graphic headers were installed for visual merchandising meaning – bringing attention at eye level to the athleisure clothing sections.
Our acrylic prism mount that was located on the top tier of the glorifier zone meant we could strategically mount one of the shoes on the slant where it can give another visual outlook of the Air Zoom Pegasus shoe line.
Not only did we support the instore activation zones, team Three Point completed a window vinyl installation highlighting the new launch of the XTR Air Zoom Pegasus range – making it known to customers that this line is now stocked in store.
If you need support for any retail display or brand activation project, please get in touch with the team – info@threepd.co.uk