Nike Glasgow
Retail Design
Nike and their creative team approached us with an exciting challenge – to bring their “Custom Build It” campaign to life in a bold, tactile, and truly local way for their Glasgow flagship store.
The creative direction was clear – to craft a statement piece that would capture the spirit of craftsmanship and individuality, while nodding proudly to Scotland’s identity.
Positioned on the first-floor atrium, the installation needed to dominate the window frontage, acting as both an interior focal point and a street-level visual magnet. Nike’s vision centered on a dynamic wall display built from real tools, sports equipment, and maker’s objects – all laid out with precision to create a powerful visual statement.
Taking inspiration from the Scottish Saltire, the design fused the heritage of handcraft with the modern energy of sport and innovation. Each item on the wall represented an element of Nike’s creative process – from design and prototyping to final production – all unified by the brand’s relentless pursuit of perfection. The cross of the Saltire, rendered in crisp white against a deep blue backdrop, formed the canvas for this celebration of making. The composition was more than decorative – it was a story of creativity, detail, and national pride, told through texture and material.
We transformed Nike’s concept into a three-dimensional reality, overseeing every step – from technical manufacturing, and project management to on-site delivery and installation.
Each physical object were supplied by the client – from sewing machines, basketballs, and footballs to shoes, tailoring tools, and scissors were individually mounted and precisely positioned according to Nike’s detailed placement plan. No element was random; every object had intent, rhythm, and a role in the wider visual composition. The entire structure was engineered in modular sections, ensuring seamless assembly on-site without compromising on visual impact. We also 3D-manufactured the “CUSTOM BUILD IT” lettering, giving the campaign a sculptural, tactile focal point that draws the eye from across the atrium.
From conception to completion, this project showcased the power of collaboration. Nike’s creative vision met our technical expertise – and together, we built something that quite literally embodied the art of making.
By uniting concept and execution, we turned a bold idea into a living expression of Nike’s spirit.