Burton's Foods
Valli Forecourt Nerds Windows
We collaborated with Burton’s Foods in partnership with their Nerds activation – the iconic confectionery brand known for its playful personality and bold flavours, continues to expand its presence in the UK market. To support awareness and trial, Nerds partnered with Valli Forecourts to launch a targeted campaign designed to capture attention and drive impulse purchases. Burton’s Foods then selected us as a trusted brand partner to execute their idea to reality.
Our objective was simple: To deliver maximum visual impact at point of purchase through large-format window vinyls and support Nerds’ UK brand growth by increasing awareness in high-footfall convenience forecourt locations, and manage a full end-to-end activation including design, production, installation, and removals.
With forecourt stores serving as key impulse-led shopping environments, our strategy was to excel with clear large-scale exterior window vinyls – which are identified as the most effective format to disrupt shoppers on entry. The creative was designed to amplify Nerds’ fun, colourful brand identity while clearly signposting product availability in-store.
The execution included 5 Valli Forecourt locations across the UK. Our works comprised of:
- Creative design & development – bespoke artwork showcasing Nerds’ playful visual identity.
- Print production – high-quality, durable window vinyls suitable for forecourt environments.
- Logistics & delivery – managed distribution to all 5 sites.
- Installation – full installation service to ensure maximum visibility and professional finish.
- Removals – safe and efficient removal of vinyls approximately 6 weeks after installation, restoring windows to their original condition.
The results lead to high impact visibility, strong shopper engagement, seamless execution and campaign closure. The vibrant designs transformed store frontages, making Nerds the first brand seen by shoppers entering the stores.
Our activation allowed for strong shopper engagement with seamless execution.
Team Three Point offered an end-to-end campaign management that ensured smooth delivery across all 5 sites with no disruption to store operations.
We were also involved in their campaign closure – making sure timely removals were executed, including clean nd professional conclusion to the activation.
It was great to deliver a high-impact campaign that boosted brand visibility, reinforced Nerds’ playful positioning, and created a memorable forecourt shopper experience.
Are you looking for a retail display partner, and need our help?
Get in touch with us today – info@threepd.co.uk