McDonalds
Winning Sips Giant Cup
We created a stand-out Winning Sips giant cup and tested this at a McDonald’s restaurant. All in aid to create high-impact with an in-store activation and to help drive engagement and conversation around their highly anticipated Winning Sips promotion.
The goal was to create a physical centrepiece that not only reinforced the campaign branding but also encouraged customer interaction and, crucially, social media sharing. The solution needed to be bold, visually striking, and technically sound enough for installation in a busy restaurant environment.
Three Point leveraged its expertise in large-scale product factices to bring the concept to life. We focused on maximizing visual impact by supersizing the iconic McDonald’s cup, resulting in the Winning Sips Giant Cup.
A few key specifications included:
– Scale: Over 2 metres tall, instantly commanding attention.
– Design: Perfect replication of the promotional cup’s graphics and colours.
– Execution: The entire project was handled end-to-end by Three Point, covering design, development, printing, manufacturing, assembly, delivery, and installation within the McDonald’s restaurant.
The installation of the Giant Cup immediately achieved its objective, creating an unprecedented level of buzz and excitement – it even became a social media influencer!
With it standing proud – the structure was impossible to ignore, drawing attention from every customer entering the restaurant. Its presence significantly enhanced the promotional environment, generating positive impact and conversation among both patrons and employees. It also featured across many social media posts. The Giant Cup transcended its role as simple point-of-sale material; it became a destination.
This project perfectly demonstrates our USP – the ability to turn singular products into larger-than-life, impactful experiences.
Giant product factices are an unparalleled tool for getting people talking and generating genuine excitement around a brand or promotion.
We are proud to be pioneers in this category – delivering custom-engineered solutions that drive tangible results and transform in-store presence into social media gold!
Have a factice enquiry? Get in touch with the experts today – info@threepd.co.uk