Counter Display Unit
3-tiered solution
Lintbells required a retail solution for their YuMOVE Digestive Care range that would stand out in a busy veterinary or pet store environment. The objective was twofold: to provide a high-impact educational tool for the brand and to simplify the shopping process for pet owners navigating different product sizes.
We developed a bespoke 3-tiered counter display unit (CDU) engineered for durability and high-visibility branding. By managing the entire lifecycle – from initial concept to final installation – we ensured a seamless execution of the brand’s vision.
Key features include:
– Robust construction: Manufactured from high-grade, durable card, the unit was designed to withstand the rigors of a high-traffic retail counter while maintaining a premium feel.
– 360° branding: We utilized wrap-around printing to maximize real estate. Every side of the unit serves as a touchpoint for brand education, featuring key product benefits, “NEW” product callouts, and clear pet imagery.
– Tiered Navigation: The unit features a functional three-tier system, specifically segmented for: Small Dogs & Cats, Medium Dogs, Large Dogs.
– Enhanced UX: By tiering the products, we created an intuitive “shoppable” experience, allowing customers to quickly locate the specific variant required for their pet’s size.
The final result is a professional, informative, and highly organized retail display. The 3-tier design not only organizes the inventory efficiently but also acts as a silent salesman, educating the consumer on the fast-acting benefits of the YuMOVE Digestive Care line at the point of purchase.