Lily's Kitchen
Paris Trade Show
ollowing successful deployments at Animalis and the Good Food Show – Lily’s Kitchen needed to evolve their trade stand presence for a major Paris Trade Show.
The challenge was to introduce a completely new, high-end retail aesthetic – specifically curved, custom display units – while strategically reusing core components like the main counters to maintain cost efficiency and sustainability.
The final setup had to reflect the client’s new concept idea and overall layout vision.
We leveraged the existing modular inventory and manufactured new, bespoke elements to create a fresh, high-impact stand that seamlessly integrated the old and the new. We took the client’s concept idea and layout vision for the new unitary and brought it to life.
A few key production and development highlights:
– Reused core structure: We utilized the highly robust, pre-existing modular counter units (the same counters used for Animalis), maximizing the long-term value of the client’s initial investment.
– New, custom unitary: The main feature was the introduction of newly manufactured curved shelving units. These units featured soft, rounded corners, giving the stand a modern, premium retail feel that perfectly showcased the products.
– Enhanced branding: New graphics included a totally fresh backdrop design and the use of playful, custom card struts placed on top of dog and animal cut-outs that adorned the new shelving.
– Scope of work: Three Point handled the full project cycle from technical development and manufacturing to printing, installation, and de-rig.
The Paris Trade Show stand successfully demonstrated the power of the modular system to adapt and evolve without constant full rebuilds. With our support we were able to execute three key take-aways:
– Aesthetic upgrade: The new curved shelving and vibrant backdrop instantly elevated the stand’s look, making it a powerful magnet for trade visitors.
– Operational savings: By reusing the costly counter bases, the client achieved a high-end, fresh look at a lower cost, proving the circular economy model of the stand structure.
– Asset longevity: After the event, the entire structure—including both the core counters and the new curved shelving—was retrieved, inspected, and placed back into storage to be reused over the years, confirming its status as a robust, long-term brand asset.