IcyBear Dental, a premium dental care brand, sought to create high-impact, physical assets that would elevate their brand presence across digital and retail channels. Following the success of a previous project a giant factice for their PAP+ Teeth Whitening Powder – the brand required a new, equally captivating centerpiece that accurately represented their flagship tubular toothpaste product.
We successfully designed and engineered a giant-scale replica of the IcyBear Diamond Whitening Toothpaste. By translating the precise aesthetics of their retail packaging into a massive, three-dimensional form, we created a powerful “factice” display. This oversized product was crafted to be:
Captivating: Its scale immediately draws the eye, making it a natural focal point for any environment.
Engaging: The tactile nature of the giant prop invites interaction, making it perfect for photography and content creation.
SEE VIDEO HERE
The giant toothpaste factice has become a versatile asset for IcyBear Dental, serving as a cornerstone for multiple marketing initiatives:
Social media & digital content: Its larger-than-life design acts as a high-engagement prop for influencer partnerships and brand social media channels, stopping the scroll through visual novelty.
Promotional campaigns: Used as a central element in promotional materials, it reinforces brand recognition and scale.
Giveaway launches: The factice serves as the ultimate visual anchor for new product launches and giveaways, heightening excitement for the community.
Retail shoutouts: Deployed for special retail activations, the display commands attention in storefronts and event spaces, bridging the gap between digital marketing and physical customer experiences.
This collaboration demonstrates how oversized brand assets can transform a standard product into an experiential marketing tool.
By scaling the IcyBear Diamond Whitening Toothpaste, we provided the brand with a fun, reusable, and highly effective marketing asset that continues to drive engagement across all their consumer touchpoints.
Are you ready to stand out? Interested in making your product larger than life?
Get in touch – info@threepd.co.uk
Check us out on TikTok