Icy Bear Dental
Giant Factice
We had the pleasure of creating this oversized replica of Icy Bear Dental’s PAP+ Teeth Whitening Powder! This eye-catching piece was produced using foam core construction combined with a vinyl wrap print, giving it a bold, clean finish that perfectly matches their branding.
Icy Bear launched in over 300 Boots stores and online across the UK. To celebrate, they took part in a big campaign launch – comprising of a wrapped taxi, a giant factice and many dropped hints across socials!
The taxi took to the streets and cruised down Market Street to kick off the launch.
We collaborated with the Icy Bear Dental team on their giant product factice – bringing the best-selling PAP+ powder to life with a larger than life prop – which was perfect for the in-store launch, and will be used campaign wide for internal and external marketing purposes.
The factice has created amazing buzz across socials already so far and contributed to their grand entrance.
Not only does it make a huge impact visually, but it also serves as an amazing display piece for future events, promotions, and social media content.
We love bringing products to life on a larger-than-life scale – and this one truly made us smile. We look forward to continue collaborating with the Icy Bear Dental Care team for future projects.