Grant's Whisky Sampling Unit
The objective for Grant’s Whisky was to disrupt the standard shopper journey within the alcohol aisle of major UK retailers. We were commissioned to create a freestanding sampling unit that would sit pride of place at the aisle entrance – a high-stakes location designed to capture attention before a consumer reaches the competitive shelf space.
By leveraging our end-to-end service model, we delivered a unit that combined digital engagement with physical product glorification to drive immediate impulse purchasing.
This unit was engineered to do more than hold stock; it was designed to create retail theatre, and a sense of occasion at the point of sale, highlighting three key points:
Shifting the shopper journey
– Strategic Placement: By positioning the unit at the beginning of the aisle, we effectively intercepted shoppers, moving Grant’s from a “considered purchase” to an “impulse discovery.”
– Integrated Digital Media: The unit features a built-in digital screen at eye level, running high-definition campaign content (“The Maker”) to draw the eye and communicate the brand story even when the station is unstaffed.
Robust engineering & performance
– Industrial Build: Built to withstand high-traffic retail environments, the unit is strong and robust, ensuring it maintains its premium look throughout the duration of the campaign.
– Double-Tiered Merchandising: The design allows for high stock density across two levels, ensuring product availability stays high during peak shopping hours.
– Premium Branding: The sleek, navy-and-gold colour palette was executed with high-quality print finishes to act as a definitive brand glorifier, elevating the product above the standard supermarket shelving.
Integrated promotion
– “Win a Weekend” Activation: The central panel was dedicated to a high-visibility call-to-action, encouraging social engagement and data capture through a promotional competition, further increasing the time a shopper spends with the brand.
With our one-stop-shop approach, it allowed for a seamless rollout across multiple retail estates comprising of consistency at scale. Every unit was manufactured and printed in-house to ensure 100% brand consistency across all participating UK retailers.
Our teams managed the delivery and installation, ensuring the units were powered up, the digital content was live, and the placement was optimised for maximum footfall.