Glow Airlines
Factice & Spin to Win Wheel
Following a successful partnership at the Beauty showcase at Boots Battersea, London, the Glow For It team continued their search for effective and engaging ways to showcase their point-of-sale props. They needed physical assets that would not only represent their brand identity but also drive active customer participation during high-traffic live events. We designed and executed a suite of bespoke, interactive props tailored for their unique retail environments. These included:
Spin to Win Wheel: Custom-designed wheels to gamify the customer experience and encourage interaction.
Branded Plinths: Sleek, custom-branded display units that serve as both functional signage and aesthetic anchors.
Giant Product Factice: Large-scale, eye-catching replicas of their products designed to create an immersive visual impact.
Glow Airlines
This design strategy was put into action for the Glow Airlines promo feature, a live event hosted in Covent Garden as part of their TikTok Shop Marketplace. Operating from 10am to 4pm, the pop-up provided an in real life shopping experience for the public. Our giant factice and Spin to Win wheel were positioned front and centre, serving as the primary touchpoints for customer engagement and brand interaction throughout the day.
By bridging the gap between digital marketing and physical retail, these custom props helped transform the Glow Airlines pop-up into an engaging, high-energy destination.
The success of this activation highlights how tailored, interactive point-of-sale displays can elevate a brand’s presence and create memorable experiences for consumers.
Check out the Head of Operations’ social post HERE
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