FULFIL Nutrition asked us to create a countertop display unit to promote their range of vitamin and protein bars in coffee shops around the UK.

Looking to upgrade from temporary cardboard units with a new more permanent design, we created a wooden rustic-look display that used only a small footprint but maximised on the display space available. The display also provides the flexibility to be stocked with loose or boxed product cartons, depending on retailer preference.

The design featured high-profile positioning for three key product messages that were used to communicate the product benefits considering new HFSS legislation due to be implemented in late 2022.

FULFIL Nutrition are delighted with their new permanent retail display and are excited to have it taking pride of place on the countertop across the country.

‘We are delighted with the quality and finish of these display units which are giving our brand and bars fantastic standout in premium coffee shops. Store owners are really pleased with the displays which help drive impulse purchase whist shoppers wait at till points’ – FULFIL Nutrition.


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