f'real Milkshake
Giant Cup
This case study highlights the successful collaboration between our team and f’real Milkshake to create a high-impact, larger-than-life Point of Sale activation that bridges the gap between digital marketing and physical brand experiences.
The objective was to create a stop-and-stare physical asset for f’real Milkshake that could serve as a centre piece for major industry events and social media content. The result was a high-fidelity, giant branded factice cup that most recently anchored the f’real stand at the Horecava exhibition in Holland (January 2026).
The challenge was to stand out in a crowded exhibition hall like Horecava. Brands have seconds to capture a visitor’s attention, and therefore f’real needed an asset that could tick off the following:
– Represent the product perfectly: Maintaining brand integrity and colour accuracy.
– Bulti-functional: Durable enough for heavy foot traffic at events but photogenic enough for social media campaigns.
– Create a “beacon effect”: Drawing customers toward the blending stations from across the hall.
Our solution for the Giant Factice Cup was to provide a full turnkey solution to bring this vision to life, covering every stage of the production cycle, including:
– Design & Development: We translated the iconic f’real “Cookies ‘n Cream” packaging into a large-scale 3D model, ensuring the proportions and “wave” graphics remained consistent with the consumer-sized product.
– Manufacturing: Built for durability and portability, the cup was engineered to withstand the rigors of international shipping and high-traffic exhibition environments.
– High-resolution print: Using state-of-the-art printing technology, we matched the vibrant blues and crisp whites of the f’real brand identity to ensure the factice looked premium under professional event lighting.
– End-to-end delivery: From the initial sketch to the floor of Horecava 2026, we managed the logistics to ensure the asset arrived ready for immediate activation.
We look forward to collaborating with the team on future projects.
If you have any project enquiries, please contact our team today: info@threepd.co.uk