Footsure Western
Düsseldorf FSDUs
The one-week turnaround that transformed a Trade Show.
Footsure Western, a long-standing partner, required a premium display solution to elevate the presence of the Hard Yakka brand at a major international trade show in Düsseldorf.
The brief was demanding: to create two robust, high-impact FSDUs capable of showcasing both heavy-duty footwear and apparel, and to fulfil this within a one-week turnaround from initial request to delivery – all to ensure the brand’s temporary activation met their exacting standards.
The solution: A turn-key tactical build.
Leveraging our deep understanding of Footsure’s brand DNA, our team initiated our full turn-key service immediately. We focused on a versatile design that balanced the rugged aesthetic of the Hard Yakka brand with the practicalities of a high-traffic trade show environment.
– Integrated merchandising: The units were engineered to support high-weight footwear on side-profile shelving while providing ample hanging space for heavy-duty workwear and hoodies.
– Brand impact: Utilizing the iconic Hard Yakka red and bold typography, the units served as a pivotal point of sale activation, drawing foot traffic and reinforcing brand identity.
– Durability for Trial: While designed for a temporary show, the build quality was executed to retail-grade standards to allow for post-show longevity.
Built for the Stand, trialled for the Store.
The impact of the displays was immediate. The client noted that the units were a centrepiece of the Düsseldorf stand, providing the professional finish required for an international stage.
– Agility: Delivered the complete solution within a seven-day window.
– Internal acclaim: Key stakeholders across Footsure locations expressed high levels of satisfaction with the units’ aesthetics and functionality.
– Strategic expansion: Following the success in Germany, the two units have been deployed for live retail trials in Scotland and Ireland.
The client was incredibly grateful for the quick turn-around. The displays were a key aspect and pivotal point of sale activation for the show.
The success of this rapid-response project has opened the door for a wider retail roll-out. Pending the results of the current regional trials, we anticipate transitioning these units from a temporary activation into a permanent fixture across Footsure’s broader retail estate.
We are proud to continue our collaboration with Footsure Western, proving once again that tight deadlines are no match for a streamlined, turn-key approach.