Puma
Footlocker Triominc Windows
Foot Locker partnered with Puma to launch the Puma Trinomic sneaker line across key European markets. The objective for us was to execute an eye-catching window and in-store campaign that communicated the bold attitude of the collection while maintaining Foot Locker’s premium retail aesthetic.
The creative direction centered on the “Rule Breaker” theme – highlighting individuality, energy, and confidence – and needed to stand out in high-traffic retail zones across Europe.
Our team managed the project from initial design through to full execution, creating a consistent yet adaptable rollout for multiple store formats.
We designed and produced:
– Striking window displays featuring the hero campaign imagery and dynamic sneaker showcases.
– Illuminated graphic soft boxes with high-definition visuals to amplify visibility and drive attention from the street.
– Bespoke product plinths and display systems, seamlessly integrating footwear presentation with campaign storytelling.
Each element was engineered for easy installation, brand consistency, and maximum visual impact across diverse European retail environments.
The execution comprised of prototyping all the way through to fabrication to logistics and on-site installation. Our rollout covered multiple European cities, ensuring precise coordination and brand alignment across every store.
The illuminated displays became a powerful visual anchor both in-store and from the street, elevating the overall Foot Locker retail experience and driving awareness of Puma’s latest innovation.