Ferrero
Think and Work - Kinder Airport Dispenser
We collaborated with the Ferrero Marketing team on their innovative travel retail display, on behalf of their Kinder portfolio.
The display was part of a market test which was designed to assess how travellers interact with Kinder products in-store, with the potential to roll out additional units should the test prove successful.
Ferrero provided an initial concept and design direction, outlining how they would envision the display. Having partnered with Ferrero for many years, we brought both brand knowledge and practical expertise to refine their ideas. Working hand-in-hand with their team, we adjusted the design to ensure it would resonate with customers while staying true to Kinder’s playful and inviting brand identity.
The design & development process:
– Brand alignment: We enhanced the brief by drawing on previous experience with Ferrero, ensuring the final design reflected Kinder’s signature fun, family-friendly look while maintaining premium retail standards.
– Prototype creation: A full prototype was developed for demonstration and approval, allowing Ferrero to visualize the final result and provide feedback before production.
– Airport-specific adjustments: Since the display was to be implemented airside at Prague Airport, we adapted the material choices to comply with strict airport retail guidelines, balancing durability, safety, and compliance without compromising aesthetics.
We executed a streamlined installation.
To ensure smooth on-site assembly, we needed to make sure the following was carried out:
– Pre-constructed key components prior to shipping.
– Supplied detailed assembly instructions, to support the fitters on site.
– Packed everything securely into crates for shipment to an approved Czech airport contractor.
The final display was successfully installed at Prague Airport. Its playful carousel-style design immediately draws attention, reinforcing Kinder’s identity and inviting customers to engage with the Pick & Mix concept.
When we shared images of the completed installation, Ferrero responded: “Thanks for sharing, the displays look great!”
The success of this pilot display has opened opportunities for wider deployment across travel retail locations worldwide.
We look forward to our continued collaboration with Ferrero.
Are you looking for a retail display partner? Contact our team today – info@threepd.co.uk