Euro Parfums INITIO Parfums Privés
Narcotic Visual Print Updates
From Bristol to Gateshead – we executed a Euro Parfums print activation for a powerful visual merchandising update at Harrods for INITIO Parfums Privés, centered around the provocative “Narcotic” campaign.
The installation featured bold, high-contrast hero visuals – anchored by the striking red Narcotic icon – strategically displayed across INITIO’s signature oval-shaped display islands. The sleek, minimalist units, finished in textured grey stone and white lacquer, provided 360° accessibility, allowing for immersive product interaction.
Integrated lighting subtly highlighted the fragrances, while the campaign’s emotionally charged visuals created an atmosphere of seduction and intrigue, aligning perfectly with INITIO’s high-concept brand identity.
Positioned among other luxury fragrance houses like Parfums de Marly, Bvlgari, and Moncler, the INITIO setup strengthened its prestige positioning within Harrods’ beauty hall. The campaign successfully fused visual storytelling with modern display aesthetics, enhancing brand visibility and shopper engagement.
This update not only amplified INITIO’s presence on the floor but also reinforced Euro Parfums’ ability to translate bold brand narratives into refined, high-impact retail environments.
Do you have a retail display activation project coming up and need our support? Contact us – info@threepd.co.uk