Euro Parfums De Marley
Daring Classics H Beauty Visual Updates
We continued collaborating with the Euro Parfums team to further execute more striking visual merchandising updates for the Parfums De Marly range across a selection of Harrods beauty stores.
These updates reinforced the brand’s luxurious identity across multiple high-impact zones. The installation features custom-designed architectural displays with crisp white lacquer finishes, metallic accents, and elevated brand headers for strong visibility.
Strategically placed illuminated lightboxes showcase key campaigns like “Daring Classics,” blending elegant gold-accented artwork with storytelling to elevate brand engagement. Each display island is thoughtfully designed for 360° access, ensuring seamless customer interaction and product discoverability across the full fragrance collection.
A key highlight of the update includes the integration of personalised consultation corners, complete with sculptural elements and seated spaces that transform the retail experience from transactional to immersive. These zones invite deeper exploration of the Parfums de Marly range while reflecting the prestige expected within Harrods.
This comprehensive merchandising approach not only amplifies brand presence on the beauty floor but also delivers an elevated, narrative-driven shopping experience that aligns with the refinement and heritage of Parfums De Marly.
We loved working with Euro Parfums on these activations. Do you need support in store? Contact us – info@threepd.co.uk