Dalian Talent
Spring Fair Exhibition Stand
Bringing global excellence to Birmingham – The Dalian Talent Spring Fair
We collaborated with Dalian Talent on their latest exhibition stand at the NEC Birmingham, showcasing for the well-known annual event – Spring Fair 2026.
Its high-volume turnout was reported to receive approximately 40,000 visitors from 124 countries this year, and the four-day event featured over 1,400 exhibitors, along with attendees citing increased footfall, engagement and buying intentions.
Dalian Brands supports partnerships directly with many household named brands that is recognised globally. With this collaboration, it allows great exposure to be showcased across different countries, locations, and environments.
The brands run far and wide between fashion, accessories, home, all the way through to animation and children’s storybooks with the likes of: Castore, French Connection, Winnie The Pooh, Mr Bean, Mr Men & Little Miss, Lilo & Stitch, and Disney!
The brief from Dalian Brands was to execute our full one-stop-shop service, which comprised of:
– Design and Develop all unitary, artwork, print and vinyls
– Project Manage, Manufacture and Logistics management in prep for the exhibition event
– Deliver and install a stand that spanned a whopping 17.5m long by 4m wide space!
– Derig the stand at the end of the show, and store POS items back at our HQ warehouse
Each unit was to showcase and highlight each brand in it’s entirety but allowing each unit to stand proud and boast the brand. A row of units were showcased at the forefront of the stand, which then created a corridor/walk-through landing strip so customers can enter from both sides which lead to giving them a full ‘retail store’ experience – providing the allowance to walk and look around from one end to the other.
This spatial design aspect was really important to us, as entering a brands stand can be a daunting experience for some customers and suppliers, especially as their initial approach. But this stand stood proud, accessible and had large open space to walk-through.
A highlight moment for the Dalian Brands stand was unveiling the beautiful Parisi fragrance that is launching later in 2026, owned by the famous Kelly Brook!
These display podiums were designed using the Parisi fragrance branding, which showcased the fragrance line perfectly at the entrance of the stand.
After taking down the Spring Fair stand, Dalian then made their way to Frankfurt with Ambiente.
Check out the video HERE
We loved collaborating with the Dalian team yet again on a truly exciting project.
Keep your eyes out for what is next!