Brompton Bikes
Halfords Bike Display
Brompton Bikes approached us with the need for a dedicated Halfords Bike Display for their in-store activation that would showcase their folding bikes in Halfords stores across the UK.
The display had to reflect the brand’s premium identity, while being practical, modular, and easy to maintain in a high-traffic retail environment.
Our role was to provide a complete end-to-end solution: from initial design and prototyping through to manufacture, nationwide delivery, assembly, and installation.
It was vital to create a visually striking, brand-led unit that highlights the compact and versatile nature of Brompton’s bikes, and to ensure the unit was functional, durable, and suitable for Halfords’ retail setting.
We streamlined the project delivery by offering Brompton a one-stop-shop service.
We developed a custom wooden display unit with integrated shelving and product bays to showcase folded and unfolded bikes.
The design emphasized Brompton’s urban, compact lifestyle appeal, with clean lines, high-quality finishes, and bold branded graphics.
Key features included:
– Tiered display to present bikes both folded and unfolded, demonstrating their unique selling point.
– Branded signage panels for strong visibility and storytelling.
– Modular construction, allowing easy transportation, installation, and future updates.
– Durable materials chosen to withstand the demands of a busy retail environment.
Our team managed the entire process, including:
– Design & Development – collaborative prototyping with Brompton’s brand team.
– Manufacturing – high-quality production with strict quality control.
– Logistics – delivery across multiple Halfords sites.
– On-site Installation – professional assembly ensuring consistency across all locations.
The rollout was delivered on time and on budget across Halfords stores. Following installation, the unit successfully elevated Brompton’s retail presence – drawing customer attention and clearly communicating the product’s unique features.
Brompton Bikes were extremely pleased with the execution, praising the seamless process and high-quality finish. The success of this project has led to a continuing partnership with Brompton Bikes for future retail display solutions.
Are you looking for a retail display partner?
Contact our team today – info@threepd.co.uk