Breville required an eye-catching, immersive central feature for their product launch event at Currys in Birmingham. The display needed to instantly communicate café-quality coffee and represent a true Breville drink experience while serving as the focal point for their new coffee machine release.
Logistically, the prop needed to be easily transportable and set up efficiently for the event space.
Our solution was to execute our giant cup, but go even bigger. Comprising of:
– Bespoke design: We designed and manufactured a custom, oversized flat-packed giant cup that was scaled larger than our standard flat-packed cup options to deliver maximum visual impact.
– True-to-life representation: The exterior and top surface were custom printed to authentically represent a premium Breville coffee complete with detailed latte art foam.
– End-to-end delivery: Handled the entire lifecycle of the project, including design, development, manufacture, and delivery directly to the Birmingham venue.
The impact and results speak for themselves, however it was able to bring 2 key highlights:
– Key event feature: Positioned prominently at the event alongside the backdrop banner and interactive selfie competition (“Take a selfie and win a Breville Barista Slimline”), drawing attendee engagement.
– Brand synergy: Provided a bold, tactile centrepiece that reinforced Breville’s “Café quality espresso, made simple” messaging.
We look forward to working with Breville on future projects.
Have a giant product / giant cup enquiry? Contact us – info@threepd.co.uk
