GO BIG OR GO HOME
Crafting the Giant Au Vodka Gold Can Factice
When it comes to high-impact branding and making noise globally, few brands do it quite like Au Vodka. Well-known across the FMCG category for their elaborate activations, extravagant displays, and bold marketing moves, they were the ultimate brand to take top spot in our very first giveaway launch earlier this year. With multiple brands entering the competition, Au Vodka emerged as the winner, and we instantly knew this was going to be a thrilling project to deliver.
To match their signature luxury aesthetic and larger-than-life presence, we set out to craft a custom, giant replica factice of their iconic Blue Raspberry Ready-to-Drink (RTD) Gold Can. Built to mirror the real product on a dramatic scale, the oversized display features a brilliant, ultra-reflective metallic gold finish, complete with crisp, vibrant Blue Raspberry branding and authentic rim detailing top and bottom.
The finished piece is designed to be as versatile as it is eye-catching. While it currently sits proud in Au Vodkaโs showroom as a standout feature, it was built to take on the road. Moving forward, the giant factice will serve as a photo magnet and brand focal point across upcoming events, pop-up shops, nationwide roadshows, and social media content.
It was an incredible experience working alongside a team that continuously pushes the boundaries of experiential marketing.
Keep an eye out along the way – we canโt wait to keep seeing this Giant Gold Can out and about making noise with the Au Vodka team!
