When it comes to recycling, Chaiiwala have absolutely nailed it with this recycling waste bin!
An adaption to our ever-famous GIANT coffee cup saw this Indian street food brand create a super clever promotional signage campaign with a hidden talent.
Recycling is a hot topic, so we were more than up for taking on the challenge of creating an easy and effective way for customers to recycle their used coffee cups. And where else better to put them than in a supersized version of the brand’s very own coffee cup of course!
At a distance, these GIANT coffee cups look like no more than a clever way to create impactful point of sale and raise brand awareness. But up close and a pleasant surprise for Chaiiwala customers, this environmentally conscious activation not only creates maximum standout but also has a very important functional role.
The GIANT recycling coffee cup lid was designed with key recycling messaging and a hole cut to allow customers to post through their used cups. The top of the cup also featured a lockable flip lid for easy access inside. We also added castors to the bottom so that they could be wheeled about for easy transportation.
The history of the GIANT coffee cup
These coffee cups are an important part of our history. You can read more about it and also see some other examples of GIANT coffee cups we’ve created here: http://localhost/threepoint-old/journal/the-history-of-the-giant-costa-coffee-cup/