Welcome to the experiential retail marketing category.
Buying products just because of nice packaging is not what it is all about anymore – we need experiences, we need memories and brands continue to seek innovative ways on how to create experiences for the consumer, all in aid of leaving impact and creating a memory to last.
Within 2025 so far, there are many brands that have created strong campaigns, and included a wide range of experiences across the retail space, but for this segment I will round up 5 campaigns that have true connection between brand and consumer.
Experiential Retail Marketing transforms the shopping experience from a mere transaction into a memorable journey, fostering stronger customer engagement, brand loyalty, and ultimately, driving sales and differentiating businesses in a competitive market.
A statistic overview
Experiential retail, focusing on memorable customer experiences, is gaining traction, with 71% of consumers seeking personalized interactions and 81% willing to pay more for enhanced shopping environments.
Breakdown of key statistics and trends in experiential retail.
Consumer Preferences & Expectations:
- Personalized Interactions: 71% of consumers are looking for companies to deliver personalized interactions.
- Willingness to Pay More: 81% of consumers are willing to pay more for enhanced shopping experiences.
- Experiential Retail as a Priority: 59% of consumers expect more than half of retail space to be devoted to experiences rather than products by 2025.
- Gen Z & Millennials: 73% of Gen Z and Millennials value experiences over products, suggesting a shift towards access over ownership.
- In-Store Engagement: 60% of Gen-Z expect a more engaging in-store experience.
- Positive Brand Association: 91% of shoppers reported a positive association with a brand after attending an experiential event.
- Buying Promoted Products: Buying promoted products increases by 74% after an experience.