Welcome to the experiential retail marketing category.

Buying products just because of nice packaging is not what it is all about anymore – we need experiences, we need memories and brands continue to seek innovative ways on how to create experiences for the consumer, all in aid of leaving impact and creating a memory to last.

Within 2025 so far, there are many brands that have created strong campaigns, and included a wide range of experiences across the retail space, but for this segment I will round up 5 campaigns that have true connection between brand and consumer.

Experiential Retail Marketing transforms the shopping experience from a mere transaction into a memorable journey, fostering stronger customer engagement, brand loyalty, and ultimately, driving sales and differentiating businesses in a competitive market.

A statistic overview

Experiential retail, focusing on memorable customer experiences, is gaining traction, with 71% of consumers seeking personalized interactions and 81% willing to pay more for enhanced shopping environments.

Breakdown of key statistics and trends in experiential retail.

Consumer Preferences & Expectations:

  • Personalized Interactions: 71% of consumers are looking for companies to deliver personalized interactions.
  • Willingness to Pay More: 81% of consumers are willing to pay more for enhanced shopping experiences.
  • Experiential Retail as a Priority: 59% of consumers expect more than half of retail space to be devoted to experiences rather than products by 2025.
  • Gen Z & Millennials: 73% of Gen Z and Millennials value experiences over products, suggesting a shift towards access over ownership.
  • In-Store Engagement: 60% of Gen-Z expect a more engaging in-store experience.
  • Positive Brand Association: 91% of shoppers reported a positive association with a brand after attending an experiential event.
  • Buying Promoted Products: Buying promoted products increases by 74% after an experience.
 

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