Welcome to the claw machine revolution (quite dramatic, but stay with us!)
In this short article, we will delve into its trend talk, present some featured examples and present the importance of this activation within the retail sector.
INSIGHT
Let’s be honest. Experiential retail has become the hottest marketing trend for many years now. However, from arcade nostalgic filled fun to now customer interactive techniques, and winning a freebie has become the next marketing obsession!
Claw machines have become the ‘next big thing’ for brands to incorporate across their brand launch campaigns, new product development, pop-ups, trade shows and HQ press days.
With the ever growing retail sector, it is clear to see that brands are continuously thinking on their feet on how they can engage the next customer – all whilst being fun, interactive and creating an unforgettable moment.
But what brands are doing it best? Here are a few examples…
IMAGES EXPLAINED
→ Adidas launched “Adiclub” – A glimpse into the future with a sneaker-themed claw machine, allowing members to win premium adidas footwear
→ Benefit Cosmetics – A pink claw machine, where customers can win makeup and merch
→ CeraVe – A claw machine pop-up where attendees could win skincare products, branded merchandise, and exclusive prizes, including a one-year supply of CeraVe
→ BÉIS – Their recent pop-up featured a human claw machine, where their community could win products + their latest collection
THE IMPORTANCE
Creating involvement between consumer and product – allowing them to create a memory under the umbrella of experiential retail.
They are also a powerful marketing tool that can help you attract customers, increase brand awareness, and generate sales.
The social media and marketing team work hard to think of other ways to effectively tick the boxes of interaction. To highlight a few pro’s to incorporating claw machines with launches/campaigns –
– Create social media buzz: Claw machines can generate social media buzz and word-of-mouth marketing.
– Encourage sharing: Retailers can encourage customers to share photos or videos of their claw machine attempts on social media, using branded hashtags or tags.
– Contests and Giveaways: Running contests or giveaways based on social media engagement can reach a wider audience and boost brand awareness.
Follow us on our social to keep up to date with further articles, insights and news.