Nike – NikeLab x RT Private Launch Event at 1948 London
Nike approached us looking to create a unique, standout event dressing for 1948 London in Shoreditch ready for a private launch event where they would be showcasing their NikeLab collaboration with Givenchy’s Creative Director Ricccardo Tisci. The collection features a line of colourful clothing and footwear perfect for summer, available both for men and women.
There were a number of creative elements to this project including large living walls with independent water irrigation, illuminated VM displays to showcase products, an internal wide format illuminated backdrop and external back-lit stage-drops.
Living walls were created in sections for ease of transportation and fixed together onsite, all with hard-fixed supporting cables for safety.
We created the perception of illuminated gymnastic rings and handrail by laser cutting acrylic and routering internal channels to fit LED lights. We then wrapped them ang suspended them from the ceiling ready to be used as VM props at the event.
This unique event was surveyed, designed, produced and installed within 5 working days from initial client request. Installation was undertaken by our Three Point team and included skilled carpenters and electricians.