Temporary retail displays are a form of point-of-sale display, designed to last up to 8 weeks in a store environment and are typically used for brand-activated promotions or retailer-driven seasonal campaigns.
These types of short-term retail displays are typically made of materials such as cardboard, Foamex or vinyl as these materials are cost-effective and will last the length of the campaign lifespan in-store.
The design of a temporary retail display can be adapted depending on its locations in-store to reinforce its structure to withstand consistent engagement from shoppers or a bump with a trolley.
Temporary retail displays can be used in almost any location of a retail store environment, they can be freestanding, on the shelf, directional signage, hanging signs, floor graphics, security shrouds, pallet wraps, shelf wobblers or fins, plus many more besides.
In recent years, sustainability has become a key focus when planning temporary retail displays. As temporary retail displays are only in-store for a short period, retailers and brands have been feeling the pressure to design campaigns using environmentally friendly materials. Display manufacturers have become more aware of the challenges facing stores to recycle point of sale at the end-of-life, you can read some of them here: 3 ways to help in-store staff to recycle retail point of sale displays
When used for seasonal campaigns, retailers will use temporary retail display types that combined form a complete shopper marketing campaign.
Here are some examples of temporary retail displays: Images courtesy of POPAI UK & Ireland
Freestanding retail displays:
Retail pallet wraps:
On the shelf:
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