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Why do prototypes cost more than the unit price for larger quantities?

Published: 10 June 2021

Developing a retail display prototype is a clever move to make when planning a larger retail marketing campaign. Not only do they give you the opportunity to test and gather feedback from the wider marketing team, stakeholders and shoppers, but they also present the perfect opportunity to finesse your display before proceeding into full campaign production. But why do prototypes cost more? Let’s explain… Raw materials When purchasing the raw materials required to make your prototype display, your supplier will

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What is a prototype and why do I need one?

Published: 10 June 2021

In short, a prototype is an early sample or mock-up of the eventual display that you want to build. They’re typically used to demonstrate and test its core functionality and useability before going into full production. Why are prototypes required? Depending on the type of retail display you are planning, your supplier might recommend producing a prototype display before committing to production quantities. This not only enables you to see, feel and interact with the display before full campaign production,

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