Published: 10 June 2021Developing a retail display prototype is a clever move to make when planning a larger retail marketing campaign. Not only do they give you the opportunity to test and gather feedback from the wider marketing team, stakeholders and shoppers, but they also present the perfect opportunity to finesse your display before proceeding into full campaign production. But why do prototypes cost more? Let’s explain… Raw materials When purchasing the raw materials required to make your prototype display, your supplier will
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Published: 10 June 2021In short, a prototype is an early sample or mock-up of the eventual display that you want to build. They’re typically used to demonstrate and test its core functionality and useability before going into full production. Why are prototypes required? Depending on the type of retail display you are planning, your supplier might recommend producing a prototype display before committing to production quantities. This not only enables you to see, feel and interact with the display before full campaign production,
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Published: 25 May 2021During the first thoughts of a new project or campaign, it’s a question that many of us ask ourselves, especially when looking to maximise the budget. It’s important not to be blindsided by cheap overseas prices, because it’s got to be too good to be true, right?
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Published: 22 April 2021We all enjoy sweeter things in life. Whether it’s a cheeky ice cream, the odd cake or nibble of your favourite choccy bar, it can’t be doing us that much harm, can it?
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