29 May 2013

Dairylea have recently launched an innovative “moo-ing” pack promotion

giving families across the UK the chance to win one of 10 holidays of a lifetime, each worth £10,000.  Alongside the 10 holidays, consumers can also win a Moo-ing Fridge Cow-shaped cheese holders which have been specially designed to hold two of the iconic Dairylea triangles and moo when the fridge is opened.

Three Point Design Moo-ing Cow

Dairylea Moo-ing Fridge Cow produced by Three Point Design

The Moo-ing Fridge Cow has been designed, developed and produced by Leicester based agency Three Point Design.

Three Point Design, Dairylea Moo-ing Cow

Three Point Design in the news with Dairylea Moo-ing Fridge Cow

The promotion has been supported by a huge marketing campaign which includes high-profile TV, digital and outdoor campaigns and even motion-activated mooing posters. TV ad airs from March 18th 2013 for four weeks.
Click here to watch video

Dairylea Moo-ing Cow

Army of Moo-ing Cows created by Three Point Design

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