All good things come to an end, and so it was for Three Point’s dated branding. In July, our bold new visual identity was launched.
Designed to be both daring and memorable, it was important as a trusted provider of premium retail solutions our new branding encapsulated our core values.
The new logo, colour scheme and language has been designed to be both enduring and adaptive.
The ‘Three Point Prism’ derives from our Service offerings and Three Brand points.
The ‘Three Point’ logo can be used one single line, or over 2 lines with Three Point Prism.
Use of new Expressions;
“A New Perspective in Retail Solutions”
Demonstrating the professional, trusted and insightful expertise which the business has been built on. The use of the words ‘new’ and ‘perspective’ conjure visions of brave, creative group who continually innovate.
“Always On Point”
Derived from street lexicon. ‘On point’ is becoming increasingly popular amongst the young creative generation to refer to anything as being ‘Excellent’. Using the word ‘always’ immediately reinforces the responsive, positive nature that Three Point are synonymous with.
We hope that our new image accurately portrays our personality.